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Digital Marketing – Professional Course

Join our 6-month AI-powered Digital Marketing course to master advanced growth marketing strategies, AI-powered analytics, and marketing automation platforms. Learn to build scalable digital branding, lead generation, and performance marketing campaigns.

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Why choose Cronus Consultants to learn AI-Powered Digital Marketing?

Digital marketing professionals at Cronus Consultants train the learners to grasp AI-powered marketing tools, campaign analytics, and growth strategies. These insights help learners build strong careers in digital branding and performance marketing.

Curriculum Overview

Download Syllabus
  • Introduction to Digital Marketing
  • History of Digital Marketing
  • Developing and Nurturing a Digital Culture
  • Where is Digital Marketing Headed
  • Global Impact of Digital Marketing
  • Acquisition
  • Engagement
  • Conversion
  • Onboarding, Retention, and Expansion
  • Mobile and IoT
  • Analytics
  • Challenges of an Offline Online Experience
  • Emerging Trends & Technologies
  • AI & Automation in Marketing
  • Voice Search & Smart Devices
  • Data-Driven Future Strategy
  • Introduction to Marketing Analytics
  • Understanding Key Metrics & KPIs
  • Data Collection & Tracking Basics
  • Role of Analytics in Decision Making
  • Introduction
  • On-Page Optimization
  • Off-Site Optimization
  • Duplicate Content
  • Keyword Research and Competitive Intelligence
  • Design and Architecture
  • Local SEO
  • SEO Measurement
  • Algorithm Updates and SEO Changes
  • Integrating SEO with Other Disciplines
  • Introduction to Content Marketing
  • Content Marketing Strategy
  • Overseeing a Content Marketing Program
  • Content Marketing Tactics
  • Social Media Platforms
  • Content Marketing Budget and Measurement
  • Introduction to Digital Analytics
  • Organizational Maturity
  • Building Blocks
  • Management Perspectives of Digital Analytics
  • Key Performance Indicators (KPIs)
  • Segmentation
  • The Analysis Process
  • Marketing Management
  • Experimentation and Testing
  • Reports and Dashboard
  • The Digital Analytics Stack
  • Introduction to Google Analytics
  • Navigating the Interface
  • Advanced Table Filtering
  • Creating Segments
  • Multiple Goals and Goal Types
  • Campaign Tracking
  • Part 1: Fundamental Concepts
  • Part 2: Tracking Parameters Examples
  • Introduction to Google Ads
  • Account Structure
  • Keywords and Match Types
  • Creating Text and Search Ads
  • Ad Extensions
  • Display Ads
  • Display Targeting
  • Campaign Types and Settings
  • Advertising Metrics
  • Bidding and Bid Modifiers
  • Quality Score
  • Google Ads Reports
  • Google Ads Tools
  • Optimizing Your Account
  • What is Programmatic Buying
  • Programmatic Buying vs. Traditional Paid Marketing Approaches
  • Programmatic Direct vs. Real-Time Bidding
  • Programmatic Workflow
  • Targeting Strategies in Programmatic
  • Ad Frauds
  • Introduction to Social Media
  • Social Media Strategy and Planning
  • Social Media Channel Management
  • Social Media Management Tools
  • Social Media Measurement and Reporting
  • Social Advertising
  • Course Introduction
  • Understanding Facebook
  • Understanding the Facebook Algorithm
  • Groups, Pages, Messenger, and Facebook Live
  • Managing Facebook
  • Facebook Marketing Tools
  • Understanding Facebook Ads
  • Creating Your Facebook Ad
  • Facebook Targeting
  • Facebook Tracking and Reporting
  • Facebook Commerce
  • Facebook Best Practices
  • Facebook Privacy and Security
  • Facebook Blueprint Examinations
  • Course Introduction
  • Establishing a Video Marketing Strategy
  • Gaining Exposure and Measuring Impact
  • YouTube Advertising
  • Leveraging Mobile Video
  • Promoting and Measuring
  • Mobile Video
  • YouTube: How-Tos
  • Instagram: How-Tos
  • Video Ads on Different Social Media Channels
  • Impact of GDPR on YouTube Advertising
  • Video Advertising for B2B Marketers
  • The Future of Video Marketing
  • Understanding Twitter
  • Using Twitter as a Marketer
  • Customer Service and Engagement Via Twitter
  • Marketing on Twitter
  • Understanding Twitter Advertising
  • Twitter Ad Options
  • Increased Character Limit
  • Introduction to Mobile Marketing
  • Mobile Products and Services
  • Promotions and Incentives
  • Integration with Marketing Mix
  • Mobile Advertising
  • Mobile Analysis
  • Rules and Regulations
  • Introduction to Email Marketing
  • Elements of Email
  • Working with an ESP
  • Build and Maintain Your List
  • Avoid Spam Penalties
  • Email Deliverability
  • Campaign Measurement
  • Automation Basics
  • Introduction to Marketing Automation
  • Lead Capture and Nurture
  • Automated Campaigns
  • Improving Customer Life Cycle
  • Introducing Website Conversion Rate Optimization
  • Laying the Foundations of Conversion
  • Getting to Know Your Customers
  • Creating the Message
  • Anatomy of a Landing Page
  • Why Design Matters
  • Testing for Conversions
  • Seeing the Bigger Picture
  • Course Introduction
  • Digital Marketing Strategy Overview
  • Create Narratives
  • Customer Needs
  • Market Research
  • Marketing Calendar
  • Measurement and Management
  • Project 1: Google Analytics and SEO
  • Project 2: Google Ads
  • Project 3: Facebook Marketing
  • Project 4: YouTube and Video Marketing

Key Features

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Funnel design

Design a sales funnel to convert generated leads into customers.

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Branding for brand growth

Use digital strategies to build brand presence.

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Smart AI ad campaigns

Run AI-optimized ad campaigns for targeted marketing.

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Revenue data

Use data insights to measure ROI and optimize campaigns.

Who can pursue this course?

BBA B.A. B.Sc (Computer Science) M.Sc (Computer Science) B.TECH M.TECH Commerce MBA

ADVANCED

₹ 25,000 /one-time

Duration: 6 Months

Enroll Now Talk to Advisor
  • ✔ Industry-Focused Training
  • ✔ Career-Oriented Curriculum
  • ✔ Expert Mentor Guidance
  • ✔ Placement Assist
  • ✔ Certification on Completion

Certification & career support

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Skill certification

Earn a certificate and validate the practical skills you have learned.

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Professional edge

Add your earned certification to your resume and stand out to employers.

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Career advancement

Show your certification that highlights your skills, achievements, and job-readiness.

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Talk to Industry Experts

Discuss your goals with industry professionals and get clear career direction.

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