Digital Marketing – Advanced Course

Start developing expertise in paid advertising, campaign analytics, and AI-driven marketing automation. This course has been designed to help the trainees learn to optimize digital campaigns using performance insights, analytics tools, and real marketing datasets.

4 Months
Online / offline

Why choose Cronus Consultants to learn AI-Powered Digital Marketing?

Digital marketing professionals at Cronus Consultants train the learners to grasp AI-powered marketing tools, campaign analytics, and growth strategies. These insights help the learners to build strong digital branding and performance marketing careers.

Curriculum Overview

Download Syllabus

Overview of the digital marketing landscape.
Basic marketing principles (4 Ps, STP).
Understanding AI, machine learning, and generative AI in a marketing context.
Ethical considerations and responsible AI usage.

Website creation fundamentals (e.g., WordPress).
Introduction to search engine optimization (SEO).
Keyword research and competitor analysis using AI tools.
AI-assisted content creation and on-page optimization.
Technical and off-page SEO strategies, including AI-driven insights.

Importance of content marketing and content calendar planning.
Using AI to generate blog posts, articles, images, and videos.
Evaluating and refining AI-generated content for quality and relevance.
Copywriting essentials and using AI for ad copy.

Overview of major platforms (Facebook, Instagram, LinkedIn, YouTube).
Creating effective content and engagement strategies.
Social media advertising and analytics.
Leveraging AI for personalized messaging and automation.

Understanding platforms like Google Ads and Meta Ads.
Keyword research, bidding strategies, and budgeting.
Using AI for ad targeting, optimization, and performance analysis.

Building email lists and segmentation.
Designing effective, AI-enhanced email campaigns.
Introduction to marketing automation tools and A/B testing.

Tracking and measuring performance with tools like Google Analytics.
Using AI and predictive analytics for data-driven decision making.
Reporting and interpreting key metrics and ROI.

Hands-on projects and exercises using various AI marketing tools.
Analysis of successful AI-driven campaigns.
Building chatbots and virtual assistants.

Create AI-powered marketing campaign flows.
Deploy campaigns on scalable cloud systems.
Manage content and data in the cloud.
Demonstrate skills through live deployments.

Key Features

Advanced SEO

Implement technical SEO, backlinks, and suite audits.

PPC ad campaigns strategy

For better conversions, optimize paid ad campaigns.

Data analytics

Use Google Analytics dashboards to track performance.

AI automation

Use AI-based tools to automate marketing tasks.

Who can pursue this course?

BBA B.A. B.Sc (Computer Science) M.Sc (Computer Science) B.TECH M.TECH Commerce MBA

      
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