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Digital Marketing – Advanced Course

Start developing expertise in paid advertising, campaign analytics, and AI-driven marketing automation. This course has been designed to help the trainees learn to optimize digital campaigns using performance insights, analytics tools, and real marketing datasets.

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Why choose Cronus Consultants to learn AI-Powered Digital Marketing?

Digital marketing professionals at Cronus Consultants train the learners to grasp AI-powered marketing tools, campaign analytics, and growth strategies. These insights help the learners to build strong digital branding and performance marketing careers.

Curriculum Overview

Download Syllabus
  • Overview of the digital marketing landscape.
  • Basic marketing principles (4 Ps, STP).
  • Understanding AI, machine learning, and generative AI in a marketing context.
  • Ethical considerations and responsible AI usage.
  • Website creation fundamentals (e.g., WordPress).
  • Introduction to search engine optimization (SEO).
  • Keyword research and competitor analysis using AI tools.
  • AI-assisted content creation and on-page optimization.
  • Technical and off-page SEO strategies, including AI-driven insights.
  • Importance of content marketing and content calendar planning.
  • Using AI to generate blog posts, articles, images, and videos.
  • Evaluating and refining AI-generated content for quality and relevance.
  • Copywriting essentials and using AI for ad copy.
  • Overview of major platforms (Facebook, Instagram, LinkedIn, YouTube).
  • Creating effective content and engagement strategies.
  • Social media advertising and analytics.
  • Leveraging AI for personalized messaging and automation.
  • Understanding platforms like Google Ads and Meta Ads.
  • Keyword research, bidding strategies, and budgeting.
  • Using AI for ad targeting, optimization, and performance analysis.
  • Building email lists and segmentation.
  • Designing effective, AI-enhanced email campaigns.
  • Introduction to marketing automation tools and A/B testing.
  • Tracking and measuring performance with tools like Google Analytics.
  • Using AI and predictive analytics for data-driven decision making.
  • Reporting and interpreting key metrics and ROI.
  • Hands-on projects and exercises using various AI marketing tools.
  • Analysis of successful AI-driven campaigns.
  • Building chatbots and virtual assistants.
  • Create AI-powered marketing campaign flows.
  • Deploy campaigns on scalable cloud systems.
  • Manage content and data in the cloud.
  • Demonstrate skills through live deployments.

Key Features

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Advanced SEO

Implement technical SEO, backlinks, and suite audits.

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PPC ad campaigns strategy

For better conversions, optimize paid ad campaigns.

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Data analytics

Use Google Analytics dashboards to track performance.

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AI automation

Use AI-based tools to automate marketing tasks.

Who can pursue this course?

BBA B.A. B.Sc (Computer Science) M.Sc (Computer Science) B.TECH M.TECH Commerce MBA

INTERMEDIATE

₹ 14,000 /one-time

Duration: 4 Months

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  • Industry-Focused Training
  • Career-Oriented Curriculum
  • Expert Mentor Guidance
  • Internship Opportunity
  • Certification on Completion

Certification & career support

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Skill certification

Earn a certificate and validate the practical skills you have learned.

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Professional edge

Add your earned certification to your resume and stand out to employers.

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Career advancement

Show your certification that highlights your skills, achievements, and job-readiness.

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Talk to Industry Experts

Discuss your goals with industry professionals and get clear career direction.

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