Digital Marketing – Basic Course

Learn digital marketing fundamentals, including SEO, social media marketing, and AI-powered content tools. The program has been designed to help trainees understand how AI improves efficiency, audience targeting, and marketing content optimization.

2 Months
Online / offline

Why choose Cronus Consultants to learn AI-Powered Digital Marketing?

Digital marketing professionals at Cronus Consultants train the learners to grasp AI-powered marketing tools, campaign analytics, and growth strategies. These insights help the learners to build strong digital branding and performance marketing careers.

Curriculum Overview

Download Syllabus

Overview of the digital marketing landscape.
Basic marketing principles (4 Ps, STP).
Understanding AI, machine learning, and generative AI in a marketing context.
Ethical considerations and responsible AI usage.

Website creation fundamentals (e.g., WordPress).
Introduction to search engine optimization (SEO).
Keyword research and competitor analysis using AI tools.
AI-assisted content creation and on-page optimization.
Technical and off-page SEO strategies, including AI-driven insights.

Importance of content marketing and content calendar planning.
Using AI to generate blog posts, articles, images, and videos.
Evaluating and refining AI-generated content for quality and relevance.
Copywriting essentials and using AI for ad copy.

Overview of major platforms (Facebook, Instagram, LinkedIn, YouTube).
Creating effective content and engagement strategies.
Social media advertising and analytics.
Leveraging AI for personalized messaging and automation.

Understanding platforms like Google Ads and Meta Ads.
Keyword research, bidding strategies, and budgeting.
Using AI for ad targeting, optimization, and performance analysis.

Building email lists and segmentation.
Designing effective, AI-enhanced email campaigns.
Introduction to marketing automation tools and A/B testing.

Tracking and measuring performance with tools like Google Analytics.
Using AI and predictive analytics for data-driven decision making.
Reporting and interpreting key metrics and ROI.

Hands-on projects and exercises using various AI marketing tools.
Analysis of successful AI-driven campaigns.
Building chatbots and virtual assistants.

Build an AI-driven digital marketing campaign.
Use cloud-based tools to deploy campaigns.
Store and manage assets on cloud systems.
Showcase projects with live campaign data.

Key Features

SEO basics

Use keywords, tags and SEO tools to optimize websites.

AI content

Use AI tools to generate blogs, ads and posts.

Social Media Marketing

Create campaigns across social media platforms.

Paid Ads introduction

Use the Google Ads platform to run basic paid ad campaigns.

Who can pursue this course?

BBA B.A. B.Sc (Computer Science) M.Sc (Computer Science) B.TECH M.TECH Commerce MBA

      
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