Digital Marketing Powered by AI – Pro Course

Mode of teaching: Instructor Led
Duration – 6 months
Fees – 20000 INR

Pro-level certification prepared the interns to achieve industry mastery. This course combines innovation with strategy, where you learn to design omnichannel campaigns, brand presence optimization, and leverage AI-driven marketing insights. At this level, the interns learn to think like a strategist, lead high-impact teams, and start excelling as digital marketing professionals ready to accept and win over global challenges.

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    Core digital marketing topics

    Step ahead into the digital future and strengthen your career. Learn using online channels to reach, engage and convert the target audience.

    • SEO Optimization
    • PPC Campaigns
    • Social Media Strategy
    • Content Marketing
    • Email Marketing
    • Google Analytics
    • CRM Integration
    • AI in marketing

    Key highlights of the course

    In the Pro course, the interns will deep dive into AI integration for digital strategy, performance marketing and data-driven decision making. Now it is time to master the tools like GA4 and Google Ads, learn programmatic buying and optimize every touchpoint in the customer journey by applying conversion optimization techniques.

    Fundamentals of Digital Marketing and Customer Lifecycle

    Use omnichannel touchpoints and attribution models to better understand the complete AIDA funnel and map the customer journey.

    SEO Foundations

    Become masters at technical SEO, keyword clustering, semantic search optimization and structured data (for instance, Schema Markup)

    Content Marketing & Digital Analytics

    Develop data-informed content strategy learning to utilize audience segmentation, distribution, mapping and performance metrics for ROI measurement.

    Google Analytics (GA4) & Google Ads Fundamentals

    Leverage GA4 event-based tracking for cross-platform analysis and manage PPC campaign bidding, targeting and optimization in Google Ads.

    Programmatic Buying and Social Media Fundamentals

    Interns learn DSP/SSP functions and real-time bidding together with core social listening and platform governance.

    Facebook, Instagram and YouTube Marketing

    For advanced, high-conversion video and visual campaigns, interns learn to implement lookalike audiences and retargeting pixel setup.

    Twitter, Mobile, Email & Marketing Automation

    Interns get a stronger grip on using AI-driven personalization in email drip campaigns while leveraging SMS marketing for instantaneous engagement.

    Conversion Optimization & Digital Marketing Strategy

    To maximize landing page performance and overall ROI, the interns learn to apply A/B Testing (multivariate), Heatmaps, and CRO techniques.

    Special corporate grooming classes

    • Executive presence: Master non-verbal cues and confident articulation to apply in professional settings.
    • Networking etiquette: Learn to build and maintain professional relationships by being courteous and using effective methods.
    • Presentation mastery: Structure and deliver compelling, high-impact presentations, maintaining clarity.
    • Digital decorum: Clearly understand professional communication standards across email and social platforms.
    • Conflict resolution: Be quick to resolve workplace disagreements while maintaining professional harmony effectively.
    • Time management: Learn to prioritize tasks and use tools for maximizing productivity and efficiency.

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    Get a detailed breakdown of our curriculum, learning outcomes, faculty profiles, and success stories. Plan your learning journey with confidence.

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    Enquire about the course

    Fill out the form below and our admissions team will get back to you shortly.