Digital Marketing – Professional Course

Join our 6-month AI-powered Digital Marketing course to master advanced growth marketing strategies, AI-powered analytics, and marketing automation platforms. Learn to build scalable digital branding, lead generation, and performance marketing campaigns.

Why choose Cronus Consultants to learn AI-Powered Digital Marketing?

Digital marketing professionals at Cronus Consultants train the learners to grasp AI-powered marketing tools, campaign analytics, and growth strategies. These insights help learners build strong careers in digital branding and performance marketing.

Curriculum Overview

Introduction to Digital Marketing
History of Digital Marketing
Developing and Nurturing a Digital Culture
Where is Digital Marketing Headed
Global Impact of Digital Marketing

Acquisition
Engagement
Conversion
Onboarding, Retention, and Expansion

Mobile and IoT
Analytics
Challenges of an Offline Online Experience

Emerging Trends & Technologies
AI & Automation in Marketing
Voice Search & Smart Devices
Data-Driven Future Strategy

Introduction to Marketing Analytics
Understanding Key Metrics & KPIs
Data Collection & Tracking Basics
Role of Analytics in Decision Making

Introduction
On-Page Optimization
Off-Site Optimization
Duplicate Content
Keyword Research and Competitive Intelligence
Design and Architecture
Local SEO
SEO Measurement
Algorithm Updates and SEO Changes
Integrating SEO with Other Disciplines

Introduction to Content Marketing
Content Marketing Strategy
Overseeing a Content Marketing Program
Content Marketing Tactics
Social Media Platforms
Content Marketing Budget and Measurement

Introduction to Digital Analytics
Organizational Maturity
Building Blocks
Management Perspectives of Digital Analytics
Key Performance Indicators (KPIs)
Segmentation
The Analysis Process
Marketing Management
Experimentation and Testing
Reports and Dashboard
The Digital Analytics Stack

Introduction to Google Analytics
Navigating the Interface
Advanced Table Filtering
Creating Segments
Multiple Goals and Goal Types
Campaign Tracking
Part 1: Fundamental Concepts
Part 2: Tracking Parameters Examples

Introduction to Google Ads
Account Structure
Keywords and Match Types
Creating Text and Search Ads
Ad Extensions
Display Ads
Display Targeting
Campaign Types and Settings
Advertising Metrics
Bidding and Bid Modifiers
Quality Score
Google Ads Reports
Google Ads Tools
Optimizing Your Account

What is Programmatic Buying
Programmatic Buying vs. Traditional Paid Marketing Approaches
Programmatic Direct vs. Real-Time Bidding
Programmatic Workflow
Targeting Strategies in Programmatic
Ad Frauds

Introduction to Social Media
Social Media Strategy and Planning
Social Media Channel Management
Social Media Management Tools
Social Media Measurement and Reporting
Social Advertising

Course Introduction
Understanding Facebook
Understanding the Facebook Algorithm
Groups, Pages, Messenger, and Facebook Live
Managing Facebook
Facebook Marketing Tools
Understanding Facebook Ads
Creating Your Facebook Ad
Facebook Targeting
Facebook Tracking and Reporting
Facebook Commerce
Facebook Best Practices
Facebook Privacy and Security
Facebook Blueprint Examinations

Course Introduction
Establishing a Video Marketing Strategy
Gaining Exposure and Measuring Impact
YouTube Advertising
Leveraging Mobile Video
Promoting and Measuring
Mobile Video
YouTube: How-Tos
Instagram: How-Tos
Video Ads on Different Social Media Channels
Impact of GDPR on YouTube Advertising
Video Advertising for B2B Marketers
The Future of Video Marketing

Understanding Twitter
Using Twitter as a Marketer
Customer Service and Engagement Via Twitter
Marketing on Twitter
Understanding Twitter Advertising
Twitter Ad Options
Increased Character Limit

Introduction to Mobile Marketing
Mobile Products and Services
Promotions and Incentives
Integration with Marketing Mix
Mobile Advertising
Mobile Analysis
Rules and Regulations

Introduction to Email Marketing
Elements of Email
Working with an ESP
Build and Maintain Your List
Avoid Spam Penalties
Email Deliverability
Campaign Measurement
Automation Basics

Introduction to Marketing Automation
Lead Capture and Nurture
Automated Campaigns
Improving Customer Life Cycle

Introducing Website Conversion Rate Optimization
Laying the Foundations of Conversion
Getting to Know Your Customers
Creating the Message
Anatomy of a Landing Page
Why Design Matters
Testing for Conversions
Seeing the Bigger Picture

Course Introduction
Digital Marketing Strategy Overview
Create Narratives
Customer Needs
Market Research
Marketing Calendar
Measurement and Management

Project 1: Google Analytics and SEO
Project 2: Google Ads
Project 3: Facebook Marketing
Project 4: YouTube and Video Marketing

Key Features

Funnel design

Design a sales funnel to convert generated leads into customers.

Branding for brand growth

Use digital strategies to build brand presence.

Smart AI ad campaigns

Run AI-optimized ad campaigns for targeted marketing.

Revenue data

Use data insights to measure ROI and optimize campaigns.

Who can pursue this course?

BBA B.A. B.Sc (Computer Science) M.Sc (Computer Science) B.TECH M.TECH Commerce MBA

ADVANCED

₹ 25,000 /one-time

Duration: 6 Months

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✔ Live mentorship
✔ Placement Assist
✔ Course Completion Certification